As the AOR for the tobacco and nicotine use prevention campaign The Real Cost, FCB (and my team that was formerly Reprise) developed a mind-boggling amount of captivating content for organic and paid that played into trends across social platforms. Below is just a selection of some of my favorite work!

Credits:

Agency: FCB, Reprise

Client: The Real Cost

Creative Lead: Seth Kelly (ECD)

Creative Team: Kristen Cleghorn (Sr. Art Director), Caroline Mortensen (Art Director), Herbert Lacsina (Art Director), Laura Eve Engel (Copywriter)

Producer: Jeremy Lerner

Animators: Jen Vu, Alex Krokus