4x4 Day, established by Society Agency in 2016 as a National Holiday, took April 4th to new heights this year through an anthem video as well as a Snapchat Lens celebrating the iconic brand phrase, "Jeep Hair, Don't Care." The campaign saw massive return on investment, and to date is the most successful automotive sponsored Lens of all time. 

 

Press clips for the campaign here:

Adweek, Mobile Marketer 1, Mobile Marketer 2